2025 | Madrid Artes Digitales | Immersive experience
Cleopatra
Matadero Madrid opened its doors for our brand-new immersive exhibition, Cleopatra. An unparalleled journey takes you straight to the heart of Hellenistic Egypt, where you meet one of the most fascinating women of antiquity.


„Cleopatra, the immersive exhibition“ is the fourth and most ambitious production by Madrid Artes Digitales to date.
More than an exhibition, this original creation is a multisensory journey through Ptolemaic Egypt, inviting visitors to discover Cleopatra as a political strategist, divine figure and pivotal force in the history of power. With cutting-edge technology and groundbreaking immersive formats - holograms, immersive room, virtual reality and metaverse - the experience offers an unprecedented journey into the world of Egypt’s last great queen.

"The most spectacular immersive exhibition of the year"
Holograms


Exhibition
Area

360°
Projections

Virtual Reality

Metaverse
Area
An immersive journey to Cleopatra's Egypt

Holograms - birth of a new era
A glasses-free 3D hologram brings to life Alexander the Great's rise to power during the final days of Ancient Egypt.
An unprecedented show that combines innovation and epic storytelling, where timelines intersect in three dimensions and the beginnings of the Hellenistic period take shape before your eyes.
Alexandria and the daughter of the Nile
Interactive maps, immersive mirrors and information panels reveal the most fascinating city in the Mediterranean.
In an interactive, themed environment, you will discover Alexandria and learn how Cleopatra went from queen to goddess and from power to myth.


A queen forges her legacy
1,200 m² of 360º projections reveal the life of Cleopatra.
From her coronation guided by Ra to her alliances with Caesar and Mark Antony, until her tragic end. An audiovisual production with an original soundtrack that transforms history into emotion.
The lost tomb
Explore the submerged ruins of Alexandria until you discover the temple of Isis.
Experience first-hand the tsunami and earthquake that submerged part of Alexandria under the Mediterranean Sea and dive among sphinxes and fallen columns until you find the temple of Isis and Cleopatra’s sarcophagus.


Crossing the sands of time
Walk through catacombs, oases, and palaces to the Battle of Actium.
From the oasis of Siwa and the coronation of Alexander the Great to Mark Antony’s battle camp in the midst of war. An interactive world where you are part of history.
Cleopatra’s legacy awaits you




